Listed GMA Network Inc.'s television arm kept an over-all lead in viewer-rich Urban Luzon and Mega Manila in February, according to the recent Nielsen TV Audience Measurement (NUTAM).
Citing Nielsen's report, GMA said in a statement its main television arm scored an average total day audience share of 35.5 percent in Urban Luzon.
The score compares to ABS-CBN’s 29.8 points and TV5’s 14.1 percent.
In Mega Manila, GMA's total day audience share was at 36.6 percent, ahead by 8.9 points from ABS-CBN’s 27.7 percent and by 21.6 points TV5’s 15 percent.
Urban Luzon accounted for 76 percent of the total urban TV household population in the country, while its subset Mega Manila represented 59 percent of the nationwide total.
GMA, likewise, registered the most shows in NUTAM's 30 top-rated programs (excluding specials) for Urban Luzon and Mega Manila at 17 and 18 entries, respectively.
The long-running public affairs program “Kapuso Mo, Jessica Soho” led all other GMA programs in the list for NUTAM in Urban Luzon and Mega Manila.
Other top-performing Kapuso programs for February are “Magpakailanman,” “Temptation of Wife,” “Indio,” “Kapuso Movie Night,” “Pahiram ng Sandali,” “24 Oras,” “Bubble Gang,” “Pepito Manaloto,” “Eat Bulaga,” “Imbestigador,” “Sana ay Ikaw na Nga,” “Smile Dong Hae,” “Yesterday’s Bride,” “Kap’s Amazing Stories,” “The Princess’s Man,” “Watta Job,” and “The Greatest Love”.
GMA’s average total day audience share in NUTAM dipped by 1.4 points to 31.7 percent in February from 33.1 percent a month previous.
“The Network is confident, however, that it will regain its nationwide lead as it continuous to strengthen its programming line-up alongside its constant efforts to strengthen its reach across the country,” GMA Network said.
As the quarter draws to a close, GMA is set to launch additional programs, including the Saturday night sitcom “Vampire Ang Daddy Ko,” topbilled by ace comedian Vic Sotto; the upcoming GMA Telebabad program “Mundo Mo’y Akin” starring Alden Richards and Louise delos Reyes, and introducing Lauren Young; and the afternoon drama “Kambal ni Eliana” featuring Kim Rodriguez, Enzo Pineda, Kristoffer Martin and Lexi Fernandez.
GMA News TV remains the country’s number one news channel
Meanwhile, GMA News TV (News TV) continues to strengthen its position as the country’s leading news channel with its continued dominance over competition.
News TV garnered a 4.4-percent average total day audience share in NUTAM in February. It left leaving behind ABS-CBN News Channel (ANC), which only managed to score 0.1 percent, and AKSYON TV with only 0.2 percent.
This year, News TV launches “game-changing, next level documentary series of a scale never before produced by GMA News and Public Affairs,” GMA Network said.
The ratings scored card, based on overnight data, were collated from February 24 to 28.
GMA and TV5 are subscribed to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS. — Siegfrid O. Alegado/BM, GMA News
source: gmanetwork.com
