Cups, mugs, coffee presses and other premium items now have their prices cut and will be available until supplies last, or up until the deadline.
According to Business Insider, October 1 will be the last day for the Starbucks online store. Once taken offline, Starbucks merchandise will be sold through third-party sellers such as Amazon.
Consumable products will also continue to be available through groceries and similar establishments.
The company is said to be reallocating their efforts into making physical stores as go-to places for customers.
“We’re continuing to invest in amplifying Starbucks as a must-visit destination and are looking across our portfolio to make disciplined, thoughtful decisions,” Starbucks spokesperson Maggie Jantzen said.
They are also hard at work on integrating mobile transactions into their business model. Thirty percent of orders in the United States alone were reported to have been made through mobile payments.
Furthermore, Starbucks is looking at partnering with more digital companies to extend their customer reach. Alfred Bayle/JB
source: business.inquirer.net
