TWO decades since British girl group Spice Girls debuted their smash
hit, “Wannabe,” the song’s iconic music video has been recreated into a
campaign video for international gender equality.
The remake was produced by Project Everyone in behalf of the Global
Goals, a United Nations initiative of 17 goals for sustainable
development.
The video features a diverse roster of artists from India, Nigeria,
South Africa, the United Kingdom, and the United States. These include
Bollywood actress Jacqueline Fernandez, British hip hop group M.O and
American dancer Taylor Hatala.
The video which follows a continuous shot format similar to that of
the original, involved artists advocating for quality education, equal
job opportunities, and an end to violence against women and child
marriage.
“Girls and women are disproportionately affected by these challenges
and are key to building resilient communities to withstand them,” Global
Goals wrote in its home page (
http://www.globalgoals.org/).
“2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women,” it added, referencing to lyrics from the ‘90s girl power anthem.
Celebrities, including former Spice Girls members Victoria Beckham and Melanie Chisholm, expressed support for the video by endorsing it on their social media accounts.
“20 years on – Girl Power being used to empower a new generation. I’m so proud of The Global Goals #WhatIReallyReallyWant,” Beckham wrote on Facebook.
Chisholm tweeted, “Flattered and honored that our crazy song is being used so beautifully.”
Signed by 193 world leaders in September 2015, the
Global Goals campaign aims “to end poverty, fix climate change and tackle inequalities” by 2030. Jaehwa Bernardo, INQUIRER.net trainee/KS
source: entertainment.inquirer.net
