Super Bowl Ad Winners: Bud Light, Amazon

NEW YORK (AP) — This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on celebrity product testers.

While the New England Patriots bested the L.A. Rams on Sunday in Atlanta during Super Bowl 53, brands were also winning and losing off the field. Some spots, like Google’s ad about its translation service, charmed many viewers. But others like Mint Mobile’s ad about “chunky milk” fell flat.

BEST

Amazon

The Amazon ad was an early crowd pleaser when it was released well ahead of the game. Harrison Ford, Forest Whitaker and other celebrities test out rejected Amazon products that feature its Alexa digital assistant, such as a talking electric toothbrush and a dog collar.

Bud Light

Bud Light’s crossover with Game of Thrones was a hit because it came as such a surprise. What started out as the “Bud Knight” in a jousting tournament morphs into a promo for the next “Game of Thrones” season.

“It was somewhat confusing at first,” said Mark DiMassimo, chief of ad agency DiMassimo Goldstein. “But it was super engaging and fun and surprising.”

Stella Artois

To tout its partnership with Water.org, which helps provide clean water to the developing world, the beer maker shows two 1990s icons giving up their signature drinks for a philanthropy-supporting brew. “The Dude” — a Jeff Bridges character from “The Big Lebowski” —forgoes his White Russian, while Sarah Jessica Parker’s Carrie Bradshaw from “Sex and the City” eschews her cosmopolitan. The 1990s nostalgia was a hit with viewers.

Hulu

Hulu kicked off the evening’s surprises during the first break with an ad that started out like Ronald Reagan’s 1984 campaign ad “Morning in America.” But it was soon revealed to be a teaser for the next season of “The Handmaid’s Tale.” ”Wake up America, morning’s over,” a voiceover stated.

“It was a great misdirect and great placement,” DiMassimo said.

Google

An ad promoting its Google Translate service pointed out that although “words can hurt and sometimes divide,” the most translated words in the world are “How are you,” ”Thank you” and “I love you.”

Kim Whitler, marketing professor at the University of Virginia, said the ad was an example of how the night’s “most powerful ads focused on unity, positivity and commonality.”

Microsoft

Another heart-tugger was Microsoft’s ad showing a disabled child talking excitedly about the fun he had using an adaptive Xbox controller designed for players with mobility limitations.


“It combined true emotion, great storytelling, and relevant product innovation with an insight about their category (gaming) as a great equalizer,” DiMassimo said.

WORST

Mint Mobile

The wireless provider was trying to stand out from larger rivals Verizon, T-Mobile and Sprint. But the “gross-out” route may not have been the way to do it.

The ad compares Mint Mobile’s $20-a-month wireless plan with “chunky milk,” then it shows a fake ad with a family drinking the unappetizing beverage. A mint-colored cartoon fox says the milk is “not right,” but Mint Mobile’s plan “is right.”

“The ad could be confusing. People might just remember that Mint’s pricing is ‘not right,'” said Northwestern University marketing professor Tim Calkins.

Turkish Airlines

Turkish Airlines created a trailer for a six-minute short directed by Ridley Scott, known for directing Apple’s iconic “1984” ad. It was the storied director’s first return to the Super Bowl in decades. But some viewers took to Twitter to express confusion over what exactly the ad was trying to promote.

source: usa.inquirer.net

Patriots defeat Rams in lowest-scoring Super Bowl ever

ATLANTA (AP) — That super shootout everyone expected turned into a defensive standoff. The New England Patriots showed they can win that type of championship game, too.

So after Tom Brady led one classic drive to win the Patriots their record-tying sixth Super Bowl, he perfectly summed up the 13-3 victory Sunday over the Los Angeles Rams.

“Finally got a touchdown and the defense played the best game of the year,” Brady said.

In a season in which all sorts of offensive records were set, this Super Bowl rewrote the defensive record book.

“How about our defense? How about our defense?” he said. “They played unbelievable.”

So well that their leader linebacker Dont’a Hightower, joked they had extra incentive.

“I’m tired of hearing about Brady,” he said with a laugh. “I won one today — we all got one. It feels good for us to get it all. Shout out to him getting his, but this is a team game and it feels good to win.”

But the defense still needed vintage Brady for one drive. He threw two perfect passes to Rob Gronkowski to set up rookie Sony Michel’s 2-yard score — the only touchdown in the lowest-scoring Super Bowl ever. That put New England up 10-3. A late field goal clinched it 13-3.

No Super Bowl had gone into the fourth quarter without a touchdown. This one did, tied 3-3 — even though these teams had combined to average over 60 points a game.

When the Patriots needed a score, Brady, the oldest winning quarterback in a Super Bowl at 41, completed four straight passes, including a pair covering 47 yards to Gronkowski. The second, on which the star tight end beat two defenders, ended at the Los Angeles 2, the only time either team was inside the 20-yard line. Michel ran off left tackle for his sixth postseason touchdown.

“He knows to trust in me and throw that ball,” Gronkowski said, “and I’m going to grab it.”

Julian Edelman, the outstanding receiver who missed the 2017 season with a knee injury, was the game’s MVP with 10 receptions for 141 yards.

With 4:17 left, All-Pro Stephon Gilmore picked off an ill-advised pass by Rams quarterback Jared Goff, who seemed overwhelmed by the big stage all night, at the New England 2.

Stephen Gostkowski made a 41-yard field goal with 1:12 remaining, completing a 72-yard march that took more than three minutes off the clock and included 26-yard runs by Michel and Rex Burkhead.

It was a workmanlike conclusion for the Patriots (14-5), whose losses all came away from New England. They beat the top two offenses in the Chiefs and Rams (15-4) in the postseason, and tied Pittsburgh for most Super Bowl titles.

“We’re a relentless team,” Hightower said after New England allowed the fewest points in a Super Bowl (tied with Dallas in 1972 against Miami). “We didn’t give up. A lot was thrown at us. When we play like we did tonight, we can’t be beat.”

The Rams, who reached the NFL championship game with the aid of a major officiating error in the conference title victory at New Orleans, never really threatened to reach the end zone.

“Last time I checked, defense wins championships,” Rams running back C.J. Anderson said.

At 66, Bill Belichick became the oldest winning Super Bowl coach. The Patriots beat the Rams, then representing St. Louis, to begin their dynastic run in the 2002 game. They also have beaten Carolina and Philadelphia (2004 and ’05, the last back-to-back championships); the Seahawks in 2015; and the Falcons in 2017 in the only overtime in Super Bowl history.

They have lost three times, including to Philadelphia a year ago. New England is the first team since the 1972 Dolphins to win a Super Bowl the year after losing one.

How the Patriots accomplished it was atypical. The 10-point margin was their biggest in winning a championship. 



“This whole year, it was the biggest team win, the biggest team Super Bowl that I’ve ever been a part of,” said Gronkowski, who could be headed for retirement.

Brady, who has won four Super Bowl MVP trophies, wasn’t particularly sharp — except when throwing to Edelman. He was the steadiest offensive player on the field.

“It just matters that we won,” Edelman said. “It was a crazy year. We had a resilient bunch of guys.”

Brady passed Hall of Famer Charles Haley to become the only player with six Super Bowl titles.

All those suspicions about the Patriots declining this season became moot as the defense made the 24-year-old Goff look awful and turned All-Pro running back Todd Gurley into a nonfactor.

It wasn’t a typical New England championship win. The 2 1/2-point favorite Patriots moved the ball well, ran down the clock, but made uncharacteristic gaffes on offense. Goff and the Rams made more.

“I think we expected to score a lot more points than that,” Goff said. “It sucks that’s the way it worked out, but we’ll use this as a learning experience.”

A painful one.

LA’s second-ranked offense managed 57 total yards for the first half. The Rams were completely overmatched on the line and were particularly unable to handle the elusive Edelman, who had seven receptions for 93 yards.

Coach Sean McVay, whose Rams never had been blanked in a first half, let out a long, deep sigh just before halftime, recognizing how badly his team was manhandled, even though it trailed just 3-0. 



It was the lowest score at halftime since Super Bowl 9, which Pittsburgh led 2-0 over Minnesota.

McVay, the youngest Super Bowl head coach at 33, admitted he was outcoached. He had no answers as Gurley, coming off knee issues, managed 35 yards rushing, Goff went 19 for 38 for 229 yards and was sacked four times. Brandin Cooks, a Patriots receiver last season, did have eight receptions for 120 yards.

“They did a great job. I’m disappointed that I didn’t do a better job of adjusting,” McVay said. “I know there is a handful of decisions that I’m going to wish that I could have back, for sure.”

KICKING GAME

Gostkowski’s 46-yard miss wide left in the first quarter was the first unsuccessful field goal in the Mercedes-Benz Stadium, home of the Falcons, by an NFL player all season.

The Rams’ Johnny Hekker had a 65-yard punt in the third quarter, the longest in a Super Bowl. It was his eighth punt of the game — with 1 1-2 periods remaining — the most for LA in McVay’s two seasons in charge.

Greg Zuerlein tied it with 2:11 left in the third quarter on the first drive on which Los Angeles gained more than one first down. His 53-yarder was the second-longest field goal in a Super Bowl.

COIN TOSS

McVay deferred after winning the coin toss. In their previous two playoff games, the Patriots marched right downfield to a touchdown with the opening kickoff, setting an immediate tone. This time, after Cordarrelle Patterson’s 38-yard kickoff return and four successful runs, Brady’s first pass was tipped by receiver Chris Hogan and cornerback Nickell Robey-Coleman. Linebacker Cory Littleton made a diving interception. It was the first time Brady was picked on his initial throw in a postseason game.

INJURIES 



New England lost safety Patrick Chung on the third play of the second half when his right forearm was caught between Gurley’s shoulder pad and the helmet of teammate Jonathan Jones. Chung writhed in pain before walking off with an air cast on.

source: sports.inquirer.net

Patriots, Rams arrive in Atlanta, get ready for Super Bowl week

ATLANTA — Tom Brady and the New England Patriots have arrived. So have Jared Goff and the Los Angeles Rams.

Now it’s time for them to get to work.


The teams landed in Atlanta on Sunday and will practice this week before squaring off in the Super Bowl next Sunday in the NFL’s main event.

The AFC champion Patriots had a rally at Gillette Stadium earlier in the day before heading to the airport and boarding their flight.

“We’re not at the end yet,” Brady told the fans in Foxborough, Massachusetts. “We’ve got one more to go.”

It’s New England’s third straight Super Bowl trip and fourth in five years — and the ninth overall in the Brady-Bill Belichick era.

The Patriots, who beat the then-St. Louis Rams for their first title after the 2001 season, are looking to hoist the Lombardi Trophy for the sixth time, which would tie the Pittsburgh Steelers for the most in the Super Bowl era.

The NFC champion Rams are back in the city where they won their only Super Bowl title in the 1999 season, when they beat Tennessee.

During the team’s pre-flight rally at the construction site where the Rams’ multibillion-dollar stadium is rising in Inglewood, California, fans chanted “Greg! The! Leg!” for kicker Greg Zuerlein, who made a 57-yard field goal in overtime to beat New Orleans in the NFC title game.

Zuerlein strained his non-kicking foot at halftime of that game by slipping on a turf-covered metal plate during warmups on the Superdome field. The injury doesn’t appear to be serious, and the Rams expect him to kick in the Super Bowl, coach Sean McVay said Thursday.

The Rams are making their first appearance since losing the game in 2002 that launched the Patriots dynasty.

The previous time a Los Angeles-based Rams team was in the Super Bowl was in the 1979 season, where they lost to the Steelers.

source: sports.inquirer.net

Sean Payton: Obvious missed call cost Saints a Super Bowl berth

NEW ORLEANS — Sean Payton was glassy-eyed, calm and shrugged his shoulders at times, seemingly resigned to New Orleans’ bitter fate — as unfair as he thought it was.

And the Saints coach said NFL executives he spoke with by phone after a 26-23 overtime loss to the Los Angeles Rams agreed with him that officials on the field missed two obvious penalties on one late, game-turning play that might have prevented the Saints from advancing to the Super Bowl.


Officials could have called pass interference and helmet-to-helmet contact on Rams cornerback Nickell Robey-Coleman as he flattened Saints receiver Tommylee Lewis on an incomplete pass inside the Rams 10-yard line with 1:45 left in a tie game. The play occurred in close range of two officials along the sideline who never pulled out their flags.

NFL senior vice president of officiating Al Riveron “couldn’t believe” no penalty call was called on the play, Payton said.



“It’s tough to get over it,” Payton said. “My problem with it is, I just don’t know, if we were playing pickup football in the backyard … it was as obvious a call — and how two guys can look at that and arrive at their decision? It happened though.”

As anger-infused, full-throated boos rained down relentlessly from the Superdome stands, replays on the stadium’s expansive video screens clearly showed Robey-Coleman’s high hit occurring before Drew Brees’ pass toward the right sideline arrived at the spot where Lewis might have tried to make a play on the ball if he weren’t being knocked to the turn.



“I bounced up looking for a flag and didn’t see one, so I was kind of shocked about that,” Lewis said. “I saw what everybody else saw.

“You all feel like it was obvious? There it is. Everybody knows it was obvious,” Lewis added. “I don’t know what else to say about it.”

Even Robey-Coleman seemed surprised.

“Came to the sideline, looked at the football gods and was like, ‘Thank you,’” Robey-Coleman said. “I got away with one tonight.”

Rams coach Sean McVay, now headed to his first Super Bowl at age 32, was less inclined to scrutinize the call publicly.

“Certainly I’m not going to complain about the way it was officiated, but I thought it was a competitive play,” McVay said. “I thought they let the guys compete within the framework of the rules and that’s part of what NFL football is about.”

Had a flag been thrown, the Saints would have run the clock down to the final seconds before setting up a short field goal try clinch the franchise’s second NFC title, Payton said. Instead, the Saints had to try the kick with more than 1:40 left — enough time for the Rams to drive for a tying field goal. The game then went to overtime, when an interception by Rams safety John Johnson III set up Greg Zuerline’s 57-yard game-winning field goal.

“We’ll probably never get over it,” Payton added.

Saints quarterback Drew Brees, who at age 40 is running out of chances to get to a Super Bowl, said it was “tough to swallow” the non-call.

“Plenty of times throughout the season, there’s calls that go against you, go for you,” Brees said. “But obviously in a situation like that where it seemed like everybody in the world saw it, it’s tough.”

Both Payton and Brees suggested that the way the call tarnished the result of a conference title game could stimulate discussion about widening replays to look at reviewing certain penalties committed at certain points of the game, as has happened in the NBA.

“There’s just too much at stake,” Payton said. “And listen, it’s a hard job for those guys. It’s happening fast. But I don’t know if there was ever a more obvious pass interference.

“We all want to get it right, right? We’ve got plenty of technology to speed things up,” Payton added. “Look, I’m on the competition committee. So, hopefully that provides a voice. I hope no other team has to lose a game the way we lost that one today, though. We were in position. … We’d be on our knee for three plays and — it’s disappointing.”

Brees said he expects the NFL’s replay rules to “constantly evolve as they try to make this game batter and try to make sure that it is as fair as possible.”

“There’s a lot happening out there and it happens very, very fast,” Brees said. “Obviously, if they were replaying pass interference or if somebody got hit early before the ball got there, then I’m sure that would have been reviewed today — and it would been found that that was P.I. 


“It’s easy to sit here and criticize. I’m sure that because of this, as a result of this, I’m sure there will be a lot of talk about potentially reviewing penalties,” Brees added. “Just like all the reviews that go up in the booth inside of two minutes. Maybe that’s something that will happen in regards to certain penalties as well that are game-changing penalties, which obviously that was today.”

source: sports.inquirer.net