Why Georgina Wilson is crazy for Maine Mendoza

 Kabilang ang model na si Georgina Wilson sa manghang-mangha sa galing ni Maine Mendoza o Yaya Dub sa pagda-Dubsmash.

Sa katunayan, noong September ay nag-tweet pa si Georgina tungkol sa pagkahumaling niya sa videos ng tinaguriang Dubsmash Queen.

Nang makausap ng PEP (Philippine Entertainment Portal) ang Filipino-British model sa press launch ng Hershey's nitong Huwebes, November 27, tinanong namin kung bakit na-obsess siya kay Maine.

Pahayag ni Georgina, “The funny thing was I had no idea what it was at all, and then they showed me her dubsmashes of Kris Aquino and I found it so funny.

"I kept watching. Ang galing niya talaga.

“I think it’s a phenomenon.

"I’ve been reading, reading about it and seeing it on BBC, it’s something that after a while everyone just knows."

Sabi pa ni Georgina, hindi man niya nauunawaan nang lubos ang videos ni Maine ay natatawa pa rin siya.

“I don’t understand exactly but I just love her videos.

"I don’t understand the rest of it, but I think her videos are so funny.

"That’s really it."

Bilang isang “It Girl,” natanong kay Georgina kung ano sa tingin niya ang appeal ni Maine.

Sagot niya, “I just find her like very approachable, I just found her really funny.

“I didn’t think about it so much.

"I kept watching the video and we were having dinner and I just kept watching and watching."

Sinusundan ba niya si Maine sa social media?

“I follow her Instagram because Liz [Uy] is her stylist,” tukoy niya sa kaibigang celebrity stylist.

Ayon pa kay Georgina, isang patunay si Maine sa husay ng mga Pilipino upang mapansin sa buong mundo.

“It just shows you how we’re really trendsetters in global records, like Twitter, like social media.

"We always outdo the worldwide records, ganun kalakas tayo."

Sa ngayon, ang AlDub (Alden Richards at Yay Dub) ang may hawak ng world record ng may pinakamaraming tweets sa Twitter, dahil sa 41 million tweets ng hashtag na #AlDubEBTamangPanahon na ginamit sa Tamang Panahon concert noong October 24. —PEP

For the full story, visit PEP.

source: gmanetwork.com

What Americans think of AlDub, Eat Bulaga's Kalyeserye

Since the phenomenal love team of Alden Richards and Maine "Yaya Dub" Mendoza broke the internet, more and more people are getting wind of Eat Bulaga's KalyeSerye.

News and lifestyle website BuzzFeed uploaded a video Friday of Americans reacting to AlDub. The video has gained over 10,000 views on YouTube as of this writing.

The Americans whom BuzzFeed invited totally had no idea about the love team at first, with some of them thinking AlDub was a gasoline station or a cute dolphin.

After the first Kalyeserye episode was shown to them, a lot of the reactions were positive.

"He's totally hot," said one woman of Alden Richards.

"This show is totally electric. I don't know what the (expletive) is going on, but it's just like a whirlwind of fun (expletive)," another man mused.

"Say goodbye to your 'Desperate Housewives,' your 'Parks and Recreation,' throw that (expletive) out. Eat Bulaga is coming to the States," the same man added.

—Raffy Cabristante/ALG, GMA News

source: gmanetwork.com

Bloomberg takes on AlDub’s influence on markets

The phenomenal loveteam of Alden Richards and Maine Mendoza a.k.a. Yaya Dub is undeniably one of the hottest pairings in the Philippine entertainment industry nowadays.

But after a show in the world’s largest indoor arena sold out 55,000 tickets in less than three days, and with a Twitter record of 41 million tweets with its hashtag in one day, AlDub has also caught global attention in both the mainstream and social media.

After the British Broadcasting Company dubbed them as a ‘social media phenomenon,’ international business news platform Bloomberg discussed how the unassuming and ‘bizarre’ Philippine show is affecting sales in different markets.



"The 'AlDub' phenomenon, (and) how it's becoming a mega hit on social media and how it's becoming a gold mine for anyone associated with it," read the blurb of the Bloomberg story.

In the article, Ehden Llave Pelaez, social media manager at iSentia Brandtology, described AlDub and the Kalyeserye segment from Philippines’ longest-running noontime show ‘Eat Bulaga’ as a brand new type of the typical Cinderella love story.

Pelaez said its appeal came from how it responded to the audience.

“Another nice thing, which is probably where social media comes in, is they get to listen to their fans. They story follows what the fans wanted to see. It's an open-ended series,” Pelaez said.

After only months of charming the Filipino audience, AlDub already starred in different commercials for a wide variety of brands, such as fast food, household cleaning agent, a telecommunications company, adult milk brand, cellphone brand, and many more.

Vice President for Marketing Communications at Golden Arches Development Corporation Margot Torres confirmed that the sales of McDonald’s grew significantly following the release of the #ALDUBkoto TV commercial.

"Our  growth is measured based on same-store sales and transactions. If we use the period when we sold Minions (which was a good month) as a base index of 100 and compare the same-store transactions growth figure with the period 3 weeks after we launched our chicken fillet a la king and the AlDub campaign, the figure is 470 versus base index," Torres told GMA News Online.

"This is a nationwide number,” she added.

"Needless to say, the launch of our Chicken Fillet a la King product with the AlDub campaign has positively impacted our business and sales for Chicken Fillet a la King have well exceeded its target," Torres said.

Within 24 hours of posting on September 11, the AlDub TVC was viewed 1.5 million times on the fast food chain’s Facebook page.

According to Pelaez, this remarkable increase in business is brought by the fact that the ‘AlDub phenomenon’ is not restricted to a particular class or industry.

Aside from being talked about in five out of seven continents, the love team’s reach also cuts across different markets because of their wide audience reach assisted not only by television but more importantly, by social media.

“They are cutting across different industries and segments. Beyond McDonald's and Talk N' Text, they have household cleansers and other upcoming TVCs,” Pelaez said.

“Using these people as effective product ambassadors proves that their fanbase also cuts across different markets. So, you're touching different consumers, and it doesn't matter what industry you're in. You are able to connect to different kinds of audience," she added. —Bianca Rose Dabu/NB, GMA News

source: gmanetwork.com

How #AlDub exploded across the Twitterverse

It looks like an explosion, and in some ways it really is: the above video clearly shows the wildfire spread of #AlDub tweets across the Philippines.

The past few weeks have really seen a veritable explosion of posts on Facebook walls and Twitter feeds on #AlDub, the “accidental” segment on Eat Bulaga that has had a phenomenal following for some time now.

Some Trends

In the plots below, we count the number of tweets recorded for each of the terms for every hour of everyday for the entire month of August.

In the first plot, we only look at the tweets with the patterns “eatbulaga” and “showtime” in them. Eat Bulaga and It’s Showtime are two primetime shows of the two maor rival TV networks. From the plot, we can see that there are more tweets associated with “showtime” (“ItsShowTime“) than “eatbulaga”. This has been the trend on Twitter for quite some time now.

(Note that it is highly likely that this distribution of “televiewers” is skewed, i.e. Viewers are not necessarily the same as Twitter users)

Then the #AlDub phenomenon happened. The way people have received this 30-minute Eat Bulaga segment makes it more like a TV program in itself. Look at the trends below. The graph is the same as the plot above, but this time, we added the “AlDub” curve (blue).

The difference is stark! #AlDub single-handedly stole the show, blowing competition clear out of the water.

The huge spike in the number of recorded tweets is especially interesting. What happened on 22 August 2015? Googling “aldub august 22 2015” hints to the episode titled “The Wedding of Frankie and Yaya Dub”. This was also the day when the hashtag #ALDUBAgainstALLODDS trended worldwide.

Word Cloud

This is in fact captured in the word cloud below, which shows the most common words in the collection of tweets on “AlDub”.

Geotagged Tweets

This brings us back to the video at the beginning of this article: we can further filter the tweets into those that have geotagging, i.e. the tweets that have associated locations with them. This, of course, limits the data points in the set since not all Twitter users in the Philippines have activated their location trackers. Be that as it may, the video shows a CartoDB visualization of the tagged tweets as they are being tweeted across the Philippines.

 EF Legara is a physicist by training, a complex systems scientist by profession, and a data hobbyist and amateur stock trader by leisure pursuit.

She is an advocate of investing in the Philippine market, of data-driven policymaking, and of a strong Philippine scientific culture.

An earlier version of this article appeared on her blog.

The opinions expressed herein do not necessarily reflect those of this website.

 source: gmanewtwork.com